Web Developer, Digital Marketing

About This Role

The Web Developer will maintain and improve a portfolio of websites across multiple brands, focusing on enhancements and optimizations for SEO, analytics, and performance. This role involves developing, maintaining, and enhancing WordPress and HubSpot sites while collaborating with cross-functional teams.

Responsibilities

• Develop, maintain, and enhance WordPress and HubSpot sites, including custom themes, modules, plugins, and security updates
• Design and build new reusable templates, interactive modules, and component-based page structures to scale development and ensure consistency
• Audit, stabilize, and improve existing sites by implementing fixes, content updates, and tracking integrations, ensuring ongoing reliability
• Plan and execute site migrations and consolidations in collaboration with cross-functional teams, including content inventories, URL mapping, redirects, tracking parity, and SEO preservation
• Ensure all templates and components meet standards for responsiveness, accessibility (WCAG 2.1 AA), performance, and cross-browser compatibility
• Work closely with marketing, design, SEO, and stakeholders to scope technical requirements, estimate effort, and deliver site changes aligned with business objectives
• Implement, test, and validate analytics, pixels, tags, forms, and event tracking across platforms
• Manage development and production environments, backups, and deployment workflows; document site architecture, dependencies, and technical operating procedures

Requirements

• 4+ years maintaining and building marketing websites/landing pages in a professional environment
• Strong front‑end fundamentals (HTML5, CSS3/Sass, JavaScript)
• WordPress proficiency (Themes/child themes, custom post types, ACF, plugin configuration, basic PHP troubleshooting)
• HubSpot CMS experience (Themes/templates/modules and page production)
• Hands-on experience migrating sites between platforms while preserving SEO, redirects, and tracking
• Working knowledge of hosting, DNS, SSL, CDNs, and caching
• Comfort with staging to production workflows and Git
• Solid grasp of technical SEO (sitemaps, robots.txt, metadata, schema) and Core Web Vitals
• Accessibility mindset and QA discipline across devices/browsers
• Clear communication and prioritization skills

Qualifications

• Bachelors degree with 1+ years maintaining and building marketing websites/landing pages in a professional environment, OR 2+ years maintaining and building marketing websites/landing pages in a professional environment
• 4+ years maintaining and building marketing websites/landing pages in a professional environment

Nice to Have

• HubSpot CMS development with custom modules and HubL
• Experience working with complex multi-site website portfolios
• CRO/A/B testing and marketing optimization (GTM server‑side, heatmaps, experiments, consent management)
• Familiarity with design systems/component libraries and Figma workflows
• Exposure to modern stacks or headless CMS (e.g., Next.js, Gatsby, Contentful/Sanity) and CI/CD for CMS hosts (e.g., WP Engine, Kinsta, Pantheon)

Skills

* Required skills

Benefits