Senior Specialist, Social Media

About This Role

This role owns the development and evolution of the Beauty social strategy for Victoria's Secret & Co., focusing on shaping how Beauty shows up emotionally, culturally, and consistently across social platforms. The Senior Specialist will translate insights into content to build relevance and emotional connection with customers.

Responsibilities

• Develop, own, and continuously evolve the Beauty category point of view on social media
• Build a deep understanding of the Beauty customer mindset, including usage and gifting occasions, emotional drivers, and interests
• Monitor the competitive landscape to identify distinct positioning opportunities for Victoria’s Secret
• Generate and own content ideas tied to Beauty launches, initiatives, and key moments
• Lead the development of non-product, culture-driven content strategies to maintain brand relevance
• Write clear and inspiring briefs for creative and marketing teams, articulating ideas and executional needs
• Partner with Creative, Brand Marketing, and Merchandising to execute Beauty stories and cultural moments
• Collaborate with other Category Strategists to ensure cohesion across brand narratives
• Participate in a shared posting rotation, publishing content accurately and on time according to best practices
• Review and interpret performance through a category-first lens to evolve storytelling and distribution strategies

Requirements

• 3-5 years of experience in social media and content strategy
• Proven success crafting brand narratives that drive engagement
• Strong understanding of social platform best practices, performance drivers, and content formats
• Analytical and comfortable reviewing performance metrics and making data-informed decisions
• Experience building strategic presentations and communicating ideas clearly to cross-functional partners
• Experience using social media management and analytics tools such as Dash Hudson
• Passion for social media trends, culture, and a natural instinct for spotting timely moments
• Strong interest in beauty, lifestyle, and culture

Qualifications

• 3-5 years of experience in social media and content strategy

Skills

* Required skills

Benefits