Senior Partner Marketing Manager

About This Role

This role is responsible for driving partner-sourced and partner-influenced pipeline through scalable, integrated demand generation programs. It focuses on transforming Tines' partner ecosystem into a repeatable growth engine for the company.

Responsibilities

• Own the partner demand generation motion with accountability for sourced and influenced pipeline
• Design and execute integrated partner campaigns across digital channels (email, paid, social, webinars, partner syndication)
• Run high-impact programs with strategic technology and cloud partners and enable scale across the long-tail ecosystem
• Translate partner opportunities into clear campaign strategies, plays, and execution plans
• Embed partner voices, content, and co-marketing opportunities into existing marketing programs
• Prioritize partners based on pipeline potential and GTM alignment
• Support enterprise-level co-selling motions with select strategic partners
• Own partner marketing execution with cloud providers, including MDF planning, activation, and performance tracking
• Act as the connective layer between Partner Product Marketing, Enablement, Demand Gen, Field Marketing, and Brand
• Own reporting for partner demand programs, including leads, MQLs, pipeline, and ROI

Requirements

• 6–8+ years in partner marketing, ecosystem marketing, or demand generation in enterprise B2B SaaS
• Proven experience running partner demand generation programs that drive measurable pipeline
• Strong background working with technology and cloud alliances
• Demand-gen mindset with comfort owning programs end-to-end from strategy through execution
• Experience operating within large partner ecosystems, balancing depth with scale
• Ability to influence without formal authority across Partnerships, Product Marketing, Enablement, and Field
• Clear, concise communicator who can simplify complex partner stories
• Highly organized operator who thrives in fast-moving, ambiguous environments

Qualifications

• 6–8+ years in partner marketing, ecosystem marketing, or demand generation in enterprise B2B SaaS

Nice to Have

• Experience with AWS and MDF
• Curiosity about AI, security, and modern ecosystems

Skills

* Required skills

Benefits