Senior Partner Marketing Manager
Posted 1 month ago Expired
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Upload Your ResumeAbout This Role
This role is responsible for driving partner-sourced and partner-influenced pipeline through scalable, integrated demand generation programs. It focuses on transforming Tines' partner ecosystem into a repeatable growth engine for the company.
Responsibilities
- Own the partner demand generation motion with accountability for sourced and influenced pipeline
- Design and execute integrated partner campaigns across digital channels (email, paid, social, webinars, partner syndication)
- Run high-impact programs with strategic technology and cloud partners and enable scale across the long-tail ecosystem
- Translate partner opportunities into clear campaign strategies, plays, and execution plans
- Embed partner voices, content, and co-marketing opportunities into existing marketing programs
- Prioritize partners based on pipeline potential and GTM alignment
- Support enterprise-level co-selling motions with select strategic partners
- Own partner marketing execution with cloud providers, including MDF planning, activation, and performance tracking
- Act as the connective layer between Partner Product Marketing, Enablement, Demand Gen, Field Marketing, and Brand
- Own reporting for partner demand programs, including leads, MQLs, pipeline, and ROI
Requirements
- 6–8+ years in partner marketing, ecosystem marketing, or demand generation in enterprise B2B SaaS
- Proven experience running partner demand generation programs that drive measurable pipeline
- Strong background working with technology and cloud alliances
- Demand-gen mindset with comfort owning programs end-to-end from strategy through execution
- Experience operating within large partner ecosystems, balancing depth with scale
- Ability to influence without formal authority across Partnerships, Product Marketing, Enablement, and Field
- Clear, concise communicator who can simplify complex partner stories
- Highly organized operator who thrives in fast-moving, ambiguous environments
Qualifications
- 6–8+ years in partner marketing, ecosystem marketing, or demand generation in enterprise B2B SaaS
Nice to Have
- Experience with AWS and MDF
- Curiosity about AI, security, and modern ecosystems
Skills
* Required skills
Benefits
About Tines
Tines powers some of the world's most important workflows, applying AI, automation, and integration with human ingenuity to drive real business results.