Senior Manager, Field & Channel Marketing NAMER

About This Role

This role involves leading and developing a team of field marketers to drive pipeline and revenue growth across North America. The manager will own the regional field marketing strategy and execution, focusing on field, event, and partner programs.

Responsibilities

• Lead, coach, and develop a team of field marketers supporting NAMER regions, fostering an environment for high performance.
• Own the NAMER field marketing strategy with a strong focus on pipeline generation and revenue impact.
• Plan and oversee execution of field programs including tentpole events, regional events, executive engagements, ABM activations, and roadshows.
• Build and scale a channel and partner field marketing motion, including joint events and MDF-driven programs with partners.
• Partner closely with Sales Leaders, Regional Managers, and AEs to align programs to territory plans, account priorities, and deal progression.
• Collaborate with Demand Generation, Product Marketing, and Brand teams to deliver integrated campaigns and consistent messaging.
• Establish scalable processes for intake, prioritization, planning, execution, and post-event follow-up, including MDF governance and performance tracking.
• Own regional budgets, forecasting, and vendor management.
• Define and track success metrics, including pipeline sourced and influenced, meetings, ROI, and program performance.
• Continuously evaluate and optimize field programs based on data and feedback.

Requirements

• 10+ years of B2B field or regional marketing experience, preferably in SaaS or enterprise technology
• 4+ years of people management experience leading and developing high-performing marketing teams
• Proven track record of driving measurable pipeline and revenue through field and event marketing
• Deep, hands-on experience owning channel and partner marketing programs, including MDF strategy, activation, measurement, and optimization
• Strong experience partnering with Sales leadership and account teams
• Experience managing budgets and reporting on ROI and performance metrics
• Excellent project management, communication, and stakeholder management skills
• Data-driven mindset with the ability to translate performance metrics into action
• Ability to thrive in a fast-paced environment
• Located in the US in Eastern or Central time zones

Qualifications

• 10+ years of B2B field or regional marketing experience, with 4+ years in people management.

Nice to Have

• Experience supporting Public Sector or regulated industries
• Experience in MarTech (marketing automation like Asana, Hubspot)
• Experience working in high-growth or scaling organizations

Skills

* Required skills

Benefits