Senior Marketing Director

About This Role

Drive global marketing capabilities and strategies to achieve annual sales and profit targets. You will develop and execute comprehensive marketing plans, focusing on enhancing product visibility and market penetration.

Responsibilities

• Direct U.S. OPT marketing to deliver annual sales and profit targets
• Develop and execute comprehensive marketing plans in partnership with cross-functional teams
• Collaborate with business leadership and product development to support product initiatives and launches
• Hire, manage, train and develop OPT marketing staff
• Manage department budget and compensation programs
• Build productive relationships across stakeholders, including customers and vendors
• Plan and manage promotional campaigns, trade show materials, sales meetings, and focus groups
• Identify market trends and opportunities to strengthen commercial performance
• Lead cross-functional teams to ensure clear and consistent messaging

Requirements

• Bachelor's degree
• 12+ years of progressive marketing and sales/sales management experience
• 5+ years personnel management experience
• Experience in capital equipment and consumables in the medical/surgical setting, particularly ophthalmology
• Strong direct sales 'downstream marketing' experience
• Exceptional marketing leadership, analytical, and decision-making skills
• Polished oral presentation and written communication skills
• Experienced in financial analysis and analysis tools (i.e., spreadsheets)
• Ability to work across functions, business sectors, and diverse markets
• Experience in product marketing, product development, and customer-facing roles

Qualifications

• Bachelor's degree required; MBA preferred
• Minimum 12 years of progressive marketing and sales/sales management experience; minimum 5 years personnel management experience

Nice to Have

• MBA
• Experience in the medical device industry

Skills

* Required skills

Benefits