Lifecycle & Retention Marketing Manager

About This Role

This role involves designing and implementing data-driven lifecycle and retention marketing programs to boost customer engagement, loyalty, and lifetime value. The manager will strategize, execute, and optimize segmented email, SMS, and web-layer campaigns.

Responsibilities

• Develop and execute an end-to-end lifecycle marketing strategy to drive engagement, increase customer LTV, and strengthen brand loyalty
• Manage and optimize email, SMS, and web-layer campaigns, including copywriting, segmentation, automation workflows, and A/B testing
• Take ownership of ongoing campaigns and automation workflows, ensuring seamless execution with zero downtime
• Utilize customer insights and audience segmentation to deliver dynamic, personalized marketing communications
• Monitor and optimize key performance metrics such as deliverability, open rates, click-through rates, and conversion
• Ensure all marketing communications comply with regulations, data privacy policies, and industry best practices
• Explore and implement emerging marketing technologies to enhance campaign effectiveness and maintain a competitive edge

Requirements

• 4-6+ years of experience in digital, email, and SMS marketing
• Proficiency with Maestro (CDP/ESP) or similar CRM campaign management tools
• Proven ability to collaborate with product and merchandising teams to create brand-relevant initiatives
• Strong analytical skills to evaluate campaign performance and implement data-driven optimizations
• Excellent communication and collaboration skills across cross-functional teams
• Highly organized, detail-oriented, and capable of working autonomously in a fast-paced environment
• Results-oriented mindset with ownership, accountability, and a “can-do” attitude

Qualifications

• 4-6+ years of experience in digital, email, and SMS marketing, preferably in DTC, retail, or sports industries

Nice to Have

• Experience in DTC, retail, or sports industries
• Passion for the sport of pickleball or enthusiasm to engage with the community

Skills

* Required skills

Benefits