Senior Manager, Field & Channel Marketing NAMER

About This Role

Lead and develop a North American field marketing team to drive pipeline and revenue growth, focusing on regional field marketing strategy and execution, with direct accountability for sourced and influenced pipeline across field, event, and partner programs. This role also scales Tines' channel and partner field marketing motion across North America.

Responsibilities

• Lead, coach, and develop a team of field marketers supporting NAMER regions
• Own the NAMER field marketing strategy with a strong focus on pipeline generation and revenue impact
• Plan and oversee execution of field programs including tentpole events, regional events, executive engagements, ABM activations, and roadshows
• Build and scale a channel and partner field marketing motion, including joint events and MDF-driven programs with partners
• Partner closely with Sales Leaders, Regional Managers and AEs to align programs to territory plans, account priorities, and deal progression
• Collaborate with Demand Generation, Product Marketing, and Brand team to deliver integrated campaigns and consistent messaging
• Establish scalable processes for intake, prioritization, planning, execution, and post-event follow-up
• Design and operationalize scalable field and partner marketing systems, including MDF governance, program templates, performance tracking, and partner enablement
• Own regional budgets, forecasting, and vendor management
• Define and track success metrics, including pipeline sourced and influenced, meetings, ROI, and program performance
• Continuously evaluate and optimize field programs based on data and feedback

Requirements

• 10+ years of B2B field or regional marketing experience, preferably in SaaS or enterprise technology
• 4+ years of people management experience leading and developing high-performing marketing teams
• Proven track record of driving measurable pipeline and revenue through field and event marketing
• Deep, hands-on experience owning channel and partner marketing programs, including MDF strategy, activation, measurement, and optimization with regional and national partners
• Strong experience partnering with Sales leadership and account teams
• Experience managing budgets and reporting on ROI and performance metrics
• Excellent project management, communication, and stakeholder management skills
• Data-driven mindset with the ability to translate performance metrics into action

Qualifications

• 10+ years of B2B field or regional marketing experience, preferably in SaaS or enterprise technology; 4+ years of people management experience leading and developing high-performing marketing teams

Nice to Have

• Experience supporting Public Sector or regulated industries
• Experience in MarTech - especially marketing automation (Asana, Hubspot)
• Experience working in high-growth or scaling organizations

Skills

* Required skills

Benefits