Sales Development Representative

Remote
Breadcrumb San Francisco Bay Area, CA $80,000 - $100,000
Full Time Entry Level 2+ years

Posted 3 weeks ago

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About This Role

As a Sales Development Representative, you will be at the forefront of Breadcrumb's US growth, responsible for generating a high-quality pipeline and establishing long-term customer relationships within the construction industry. This early, high-impact role involves shaping go-to-market strategies and refining messaging.

Responsibilities

  • Own outbound prospecting across email, phone, and LinkedIn, generating qualified meetings with construction decision-makers
  • Target mid-market and enterprise accounts, engaging operations leaders, safety directors, and project leadership
  • Execute thoughtful, account-based outreach strategies aligned with our ideal customer profile
  • Qualify inbound leads from marketing campaigns, events, and partnerships, assessing fit, urgency, and buying process
  • Run discovery conversations and hand off high-quality opportunities to Account Executives with strong context and insight
  • Consistently hit (and aim to exceed) monthly activity, meeting, and pipeline targets
  • Partner closely with Account Executives and regional leadership to align on accounts, messaging, and follow-up strategy
  • Maintain accurate activity, lead, and opportunity data in HubSpot
  • Share feedback from the field to help refine messaging, ICP definition, and overall go-to-market motion
  • Build deep product and industry knowledge, learning how to sell into complex, multi-stakeholder construction organizations

Requirements

  • 2+ years experience as an SDR or BDR in B2B SaaS
  • Proven track record of generating pipeline through outbound prospecting
  • Confidence engaging senior stakeholders and handling objections
  • Curiosity and willingness to learn the construction environment and its key players
  • Strong written and verbal communication skills
  • High levels of organization and time management in a target-driven role
  • Comfort working closely with Sales, Marketing and Leadership in a fast-moving environment
  • Entrepreneurial mindset

Qualifications

  • 2+ years’ experience as an SDR or BDR in B2B SaaS

Nice to Have

  • Experience selling into construction, industrial or adjacent industries
  • Experience in a high-growth or early-stage SaaS environment
  • Familiarity with HubSpot or similar CRM tools

Skills

Email * HubSpot * LinkedIn * Phone * B2B SaaS *

* Required skills

Benefits

Medical benefits
Annual individual professional and personal growth funding
Employee Assistance Program (EAP)
ESOP
4 weeks PTO
Paid mental health days off

About Breadcrumb

At Breadcrumb, we’re a trusted partner to construction teams. We help people on-site and in the office stay connected, compliant and confident, without adding complexity. We’re already a proven, scaling business in Australia and the UK, and we’re now building our US presence from the ground up.

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