Regional Sales Manager

About This Role

Drive aggressive revenue growth for Anderson-Negele's sanitary instrumentation portfolio by developing strategic channel partners and expanding market share in the Western U.S. This role involves engaging end-users and partnering with various stakeholders to solve production challenges.

Responsibilities

• Call on engineers, plant managers, quality teams, integrators, OEMs, and distributors to provide application guidance, product selection support, and process-optimized solutions
• Conduct on-site trainings, lunch-and-learns, plant walk-throughs, and system application reviews
• Strengthen and expand relationships with channel partners, ensuring coverage, capability, and performance aligned to revenue targets
• Deliver year-over-year sales growth by increasing penetration within existing accounts and opening new strategic opportunities
• Develop and execute a territory business plan that outlines sales objectives, key accounts, new targets, and regional industry trade shows
• Maintain an accurate CRM pipeline and forecast through Salesforce, monitoring funnel health and conversion rates
• Work cross-functionally with Marketing, Product Management, Engineering, and Customer Service to design solutions, and deliver winning project proposals
• Provide market feedback on competitive activity, emerging applications, and product improvement opportunities
• Position Anderson-Negele as the preferred sanitary instrumentation partner through differentiated value

Requirements

• Minimum 7 years of technical sales experience
• Working knowledge of sanitary processing environments (CIP/SIP, hygienic design, dairy & beverage plant operations)
• Strong ability to read and interpret P&IDs, spec sheets, process diagrams, and industry compliance standards
• Highly effective communicator
• Strong organizational skills
• Advanced user with Salesforce CRM and Microsoft Office (Excel emphasis)

Qualifications

• Bachelor’s degree in engineering, food science, business, or related field
• Minimum 7 years of technical sales experience, ideally in sanitary processing, food & beverage production equipment, or process automation. Experience managing distributors, OEMs, integrators, and rep networks with >$10M annual revenue territory responsibility.

Skills

* Required skills