National Sales Manager

About This Role

This role will oversee Regional Vice Presidents and collaborate with external sales channels to align sales strategies, enhance market adoption, and deliver measurable results for a leader in commercial and industrial lighting solutions. It balances leadership, strategic planning, and hands-on engagement in key accounts and market initiatives.

Responsibilities

• Directly lead, coach, and develop Regional Vice Presidents and national outside sales representatives
• Establish clear performance expectations, accountability standards, and consistent execution across all regions
• Foster a culture of collaboration, customer focus, and results-driven performance
• Identify and cultivate top sales talent, supporting succession planning and long-term team growth
• Serve as the primary face of Barron Lighting Group with key customers, independent reps, distributors, contractors, and end-users
• Drive engagement and influence across all sales channels, ensuring alignment with corporate strategies and product initiatives
• Lead high-level customer meetings, industry events, and national account discussions to promote brand credibility, product adoption, and loyalty
• Partner with reps and distributors to enhance effectiveness, provide training, and ensure consistent messaging across all touchpoints
• Represent Barron Lighting at trade shows, industry events, and national forums to build brand credibility and awareness
• Collaborate with the VP of Sales to develop and execute national sales plans that align with company objectives and revenue targets

Requirements

• 8+ years of progressive sales leadership experience in lighting, electrical, or related industries
• Proven ability to lead multi-region teams and influence independent rep, distributor, and contractor networks
• Demonstrated success in achieving growth targets, developing customer relationships, and launching new products
• Excellent communication, negotiation, and presentation skills
• Strong analytical, organizational, and problem-solving skills
• Bachelor’s degree in Business, Marketing, or related field
• 10+ years of experience in product integration and strategy within a lighting company

Qualifications

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred)
• 8+ years of progressive sales leadership experience in lighting, electrical, or related industries, and 10+ years of experience in product integration and strategy within a lighting company.

Nice to Have

• MBA