Marketing Campaign Lead

About This Role

Lead and execute multi-channel marketing campaigns that align with business growth priorities, shaping messaging for diverse buyer personas and guiding cross-functional teams towards success. Leverage industry insights to inform go-to-market strategies and elevate the company's competitive presence.

Responsibilities

• Develop and execute integrated, multi-channel marketing campaigns
• Translate complex service offerings into clear messaging for buyer personas
• Conduct industry and competitor research to identify trends
• Advise stakeholders on positioning and messaging strategies
• Mentor and manage cross-functional teams for excellence in execution
• Align marketing efforts with pipeline and revenue goals
• Oversee the full lifecycle of campaign deployment
• Define success metrics and build dashboards for performance tracking
• Analyze results to optimize strategies in real time

Requirements

• 7–10 years of B2B marketing experience in professional services or consulting
• Proven leadership in executing integrated, multi-channel campaigns
• Strong understanding of demand generation and ABM principles
• Skilled in storytelling and clear communication
• Experience aligning marketing with sales cycles and business goals
• Proficiency in campaign strategy, content development, and project management
• Familiarity with marketing automation and analytics tools
• Excellent communication skills

Qualifications

• 7–10 years of B2B marketing experience in professional services or consulting

Skills

* Required skills

Benefits