Director of Sales

About This Role

This role is responsible for developing and executing long-range sales strategies, managing key national and regional retail accounts, and identifying new private label and co-manufacturing opportunities, directly contributing to revenue growth and market expansion.

Responsibilities

• Lead the retail and co-manufacturing sales strategy, including customer acquisition, account expansion, and annual revenue planning
• Translate market insights, category trends, and customer intelligence into actionable growth strategies
• Identify new market segments, strategic partnerships, and co-manufacturing opportunities to drive long-term revenue
• Develop and maintain strong, influential relationships with retail buyers, private label teams, supply chain partners, and co-manufacturing customers
• Manage key account portfolios with a focus on retention, profitability, and strategic partnership
• Direct broker networks to ensure alignment on priorities, promotions, and growth expectations
• Oversee the full sales lifecycle, including strategic planning, prospecting, pricing preparation, contract negotiation, and close
• Leverage syndicated data (IRI, Nielsen, or equivalent) to interpret category trends and build fact-based selling stories
• Work closely with Marketing to support product positioning, branding, and go-to-market strategies
• Collaborate with Legal and Finance on pricing, contract structures, bid responses, and customer agreements

Requirements

• Bachelor’s degree in Business, Sales, Marketing, or related field
• 7+ years of progressive sales experience in CPG, retail, private label, or co-manufacturing
• Demonstrated success managing national or regional retail accounts
• Proven ability to meet or exceed revenue targets consistently
• Experience presenting to senior leadership and customer decision makers
• Strong background in interpreting syndicated data and retail analytics
• Experience leading complex negotiations and multi-stakeholder commercial processes
• Proficiency with Microsoft Word, Excel, PowerPoint, and Outlook
• Familiarity with CRM platforms for pipeline management and reporting

Qualifications

• Bachelor’s degree in Business, Sales, Marketing, or related field
• Minimum 7 years of progressive sales experience within CPG, retail, private label, or co-manufacturing

Nice to Have

• MBA

Skills

* Required skills

Benefits