Digital Marketing Manager

About This Role

Lead digital marketing initiatives for a partner company in the United States, driving engagement, conversion, and pipeline growth. Manage website operations, develop high-performing landing pages, and optimize user experiences through personalization and AI-driven insights.

Responsibilities

• Manage day-to-day operations of the company website, including WordPress management and page creation
• Develop and optimize landing pages to maximize conversions through A/B testing and performance analysis
• Implement and manage website personalization tools and AI agents to enhance user engagement
• Collaborate with marketing and content teams on SEO/AEO initiatives, technical updates, and content optimization
• Analyze website performance and generate actionable reports using GA4, Tag Manager, and other analytics tools
• Support digital campaigns and events by providing guidance on custom landing pages and best practices
• Continuously test and improve digital experiences to drive higher engagement and results

Requirements

• 5-7 years of experience in digital marketing
• Strong focus on conversion optimization and analytics
• Proven experience managing websites and creating high-performing landing pages using WordPress
• Knowledge of SEO/AEO best practices, GA4, Tag Manager, and website analytics
• Experience with website personalization tools and conversational AI platforms
• Strong organizational skills and ability to manage multiple projects simultaneously
• Understanding of ABM technologies and experience executing targeted campaigns

Qualifications

• 5-7 years of experience in digital marketing, with strong focus on conversion optimization and analytics

Nice to Have

• Familiarity with CRM systems (Salesforce)
• Attribution platforms
• LinkedIn Ads
• Google Ads

Skills

* Required skills

Benefits