Digital Marketing Manager

About This Role

This Digital Marketing Manager will lead the execution and optimization of digital marketing programs across paid, owned, and partner channels. The role covers strategy and hands-on execution for DTC, retail, and Amazon ecosystems. This individual will drive growth through paid media, digital content, marketing technology, and data insights.

Responsibilities

• Own the day-to-day execution and optimization of digital campaigns across paid search (Google), paid social (Meta, TikTok), retargeting, display, and affiliate
• Manage paid retail media efforts (Amazon, Instacart, Ibotta, etc.) and ensure alignment with channel-specific goals
• Maintain and update product listings, digital shelves, and promotional calendars across Shopify, Amazon, and retail portals
• Oversee content, assets, and campaigns across marketplaces and direct sales channels
• Coordinate execution of email and SMS campaigns
• Build and manage customer segmentation, lifecycle flows, and promotions to increase LTV and retention
• Own digital marketing dashboards and reporting, providing regular insights on campaign performance, ROAS, CAC, AOV, and other KPIs
• Serve as primary point of contact for agency partners and external platforms; oversee deliverables, timelines, and optimizations
• Assist in testing and launching new digital programs: influencer/affiliate marketing, partnerships, giveaways, and cross-channel experiments
• Collaborate cross-functionally with Creative, eCommerce, Sales, and Ops to support marketing goals and brand consistency

Requirements

• 5+ years of experience in digital marketing
• Proven expertise in paid media execution, campaign optimization, and martech tools (Shopify, Klaviyo, GA4, Google Ads, etc.)
• Familiarity with Amazon Seller/Vendor Central, retail media networks (Instacart, Ibotta)
• Strong understanding of customer journey, full-funnel marketing, segmentation, and conversion rate optimization
• Analytical mindset with ability to interpret performance data and make actionable recommendations
• Excellent organizational and project management skills

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5+ years of experience in digital marketing

Nice to Have

• Familiarity with affiliate/influencer marketing platforms

Skills

* Required skills