Digital Marketing Manager

About This Role

This role will strengthen the performance, analytics, and optimization side of the marketing team, focusing on driving ticket sales and conversions across a portfolio of on-the-water hospitality brands. The Digital Marketing Manager will analyze data, optimize digital channels, and improve the guest booking journey.

Responsibilities

• Monitor and analyze performance using Google Analytics 4 (GA4) across all brands
• Build and maintain dashboards, reports, and booking funnels
• Identify drop-off points and opportunities to improve conversions
• Present insights and recommendations to the VP of Marketing
• Assist with managing Google Tag Manager
• Ensure accurate tracking of ticket purchases, events, and campaigns
• QA analytics setups across websites and booking platforms
• Support on-page and technical SEO initiatives
• Monitor Google Search Console for performance and indexing issues
• Optimize website content
• Track and report on Google Ads spend and performance
• Identify landing page and funnel improvements to support paid campaigns
• Analyze email performance (CTR, conversions, timing)
• Stay current on digital marketing trends and platform updates

Requirements

• 2–4+ years of experience in digital marketing or performance marketing
• Working knowledge of GA4, Google Search Console, and basic GTM
• Understanding of SEO fundamentals and conversion optimization
• Strong analytical skills with attention to detail
• Ability to translate data into clear insights and action items

Qualifications

• 2–4+ years of experience in digital marketing or performance marketing

Nice to Have

• Experience with e-commerce, ticketing, hospitality, or tourism
• Familiarity with A/B testing or CRO tools
• Experience working with GA4 and Google AdWords

Skills

* Required skills

Benefits