Digital Marketing Manager

About This Role

The Digital Marketing Manager will enhance Axalta's global brand presence by spearheading digital strategies, boosting engagement, and crafting engaging content for the B2B journey. This role supports the Industrial global business unit by optimizing website and social media platforms.

Responsibilities

• Shape and implement innovative digital strategies that boost website, social media, and digital marketing efforts for the Industrial global business unit
• Expand and streamline the website customer journey, CTA’s and funnel metrics
• Lead website journey improvements and traffic expansion efforts
• Ensure website content is simple, streamlined, and easy to understand
• Support content and social media campaigns that resonate with the audience and foster vibrant online communities
• Measure and analyze the success of digital campaigns, using insights to refine and optimize strategies
• Collaborate seamlessly with global cross-functional teams to ensure consistent brand messaging and effective digital communications
• Engage colleagues and partners worldwide to build awareness and amplify the brand
• Train team members on cutting-edge digital tools and best practices

Requirements

• Minimum 7 years of experience in digital marketing roles, including website and social media management
• Experience managing and updating website content with a strategic customer journey intent
• Experience with digital transformation projects in large organizations
• Expertise in creating engaging content and a keen eye for detail
• Proficiency with social media management and analytics tools

Qualifications

• Bachelor’s degree in marketing, communications, business, IT, or a related field
• Minimum 7 years of experience in digital marketing roles, including website and social media management

Nice to Have

• Master's degree
• Experience in website redesign and updates