Digital Marketing Manager

About This Role

Manage and optimize all paid digital marketing campaigns for an association client, focusing on paid social, search, display, and retargeting channels. This role involves building, launching, and optimizing campaigns to drive membership, events, and product sales, while ensuring data integrity and providing performance reports.

Responsibilities

• Own all paid digital campaigns across LinkedIn, Meta, Google Ads, programmatic/display, and retargeting
• Build, launch, and optimize campaigns for membership, events, products/services, and brand initiatives
• Manage budgets, pacing, creative rotation, targeting, and reporting for digital campaigns
• Maintain performance benchmarks and continuously test creative, messaging, and audience segments
• Create and manage UTMs, tracking infrastructure, and ensure data flows into reporting platforms
• Serve as the data owner for campaign performance, web analytics, attribution, and engagement metrics
• Manage dashboards and weekly/monthly reports visualizing campaign performance, ROI, and recommended actions
• Analyze traffic, conversion rates, channel performance, and lead quality
• Partner with the email team to connect media performance with downstream outcomes
• Maintain a centralized performance repository, benchmarks, trend lines, and learnings across campaigns
• Build and maintain a digital campaign playbook including timelines, QA checklists, documentation, and workflows
• Implement repeatable testing frameworks such as A/B tests and landing page optimization
• Stay up to date on new ad tools, platforms, and AI capabilities to improve execution and ROAS
• Recommend and test emerging tactics that align with organizational goals

Requirements

• 4+ years of hands-on experience in digital performance marketing
• Proven expertise in full-funnel campaign management
• Demonstrable success in A/B testing, conversion optimization, and data-driven decision making
• Excellent communication, presentation, and stakeholder management skills
• Experience managing agency/client/vendor relationships and cross-functional teams
• Advanced proficiency with media buying and analytics tools (e.g., LinkedIn, Google Ads, Meta, Power BI, Google Tag Manager, GA4)
• Experience with automation tools (preferably HubSpot)
• Familiarity with AI-powered marketing tools (e.g., Copilot/ChatGPT/Gemini, HubSpot AI)

Qualifications

• Bachelor's degree or equivalent in marketing, business, analytics, or a related field
• 4+ years of hands-on experience in digital performance marketing, with a focus on paid social, paid search, programmatic/display, and retargeting

Nice to Have

• Entry-level design skills in Adobe Suite and/or Canva

Skills

* Required skills

Benefits