Business Development Representative
Posted 2 weeks ago
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Generate leads and build strong relationships with families and local organizations to reduce waiting times for autism diagnosis and ABA therapy for children. This role focuses on identifying and pursuing referral sources, managing the sales pipeline, and executing outreach strategies within a defined territory. As a Business Development Representative, you will play a crucial role in expanding access to high-quality autism care by engaging with medical professionals, schools, and community groups, ensuring a consistent prospecting plan to support market share expansion.
Responsibilities
- Identify, pursue, and grow relationships with prospective referral sources (e.g., pediatricians, school counselors, therapists, daycare directors, nonprofit leaders)
- Conduct outbound outreach through in-person visits, networking, cold introductions, and field drop-ins
- Execute a consistent weekly prospecting plan to source new opportunities, support market share expansion, and build referral diversity
- Qualify and document lead potential, partner alignment, and readiness for engagement
- Log all outreach, visit notes, referrals, and contacts in Salesforce daily
- Maintain complete visibility into referral status, outcomes, and lead aging across accounts
- Own the integrity of your referral pipeline—including follow-up cadence, touchpoint tracking, and conversion insights
- Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization
- Execute outreach strategies that align with assigned territory goals, visit coverage expectations, and market penetration priorities
- Analyze referral patterns and territory performance to refine targeting efforts
- Partner with Regional Sales Managers to identify underperforming pockets and high-growth zones
- Plan and lead field events, education sessions, and outreach opportunities that directly support lead generation and awareness
- Represent the organization at school fairs, health expos, nonprofit gatherings, and similar events with clear growth intent
- Capture leads onsite, document contact data, and manage follow-up or handoff to internal teams
- Work closely with Growth, Marketing, and Admissions to ensure aligned messaging and effective lead handoffs
- Submit regular outreach reports, territory updates, and event summaries
- Participate in weekly sales calls, coaching check-ins, and training
Requirements
- Minimum 3 years of experience in field sales, outreach, or business development
- Demonstrated ability to generate leads, manage a sales pipeline, and meet performance expectations
- Strong communication skills
- Strong relationship-building skills
- Strong organizational skills
- Salesforce or similar CRM experience
Qualifications
- High School diploma, bachelor's degree in business, healthcare, or a related field preferred
- Minimum 3 years of experience in field sales, outreach, or business development, preferably healthcare-related.
Nice to Have
- Healthcare-related experience
- Bachelor's degree in business, healthcare, or a related field
Skills
* Required skills
Benefits
About ABA Centers of America
The nation's fastest-growing provider of autism care, delivering high-quality Applied Behavior Analysis (ABA) therapy across a rapidly expanding footprint. Founded in 2020, grown to nearly 70 operating areas without private equity. Recognized as #5 fastest-growing private company in America by Inc....