Brand Manager

About This Role

This Brand Manager role drives brand growth for assigned categories and brands, developing short and long-term marketing strategies and annual plans. You will lead cross-functional collaboration to ensure brand relevance, profitability, and alignment with corporate goals, focusing on consumer insights and competitive landscapes.

Responsibilities

• Overall accountability for category and brand volume and share objectives
• Collaborate and lead cross-functionally to ensure brands remain relevant to consumers and drive profitable corporate growth
• Collaborate with Director, Brand Strategy to lead the development of brand positioning and long-term marketing strategy
• Lead the strategy for consumer-relevant, annual marketing plans to achieve sales, margin, and brand health objectives
• Lead the lifecycle strategy and coordinate new product development from ideation to launch
• Leverage consumer, category, and brand knowledge to identify business-building initiatives
• Lead regular analyses of brands, key initiatives, competition, category, customer, and consumer to enhance performance
• Lead insight gathering research to collect consumer and competitive knowledge for brand evolution
• Maintain understanding of internal brand metrics and contribute to sales projections and financial planning
• Responsible for managing portfolio including SKU rationalization, mix strategies, and margin optimization
• Evaluate product portfolio and marketplace, making recommendations for new product launches and improvements
• Analyze market potential for opportunities and develop competitive concepts
• Analyze viability and margin/sales potential for new geographies, categories, and consumers
• Develop and implement strategies to maximize profitability of assigned products/categories while maintaining quality
• Communicate regularly with Sales, Customer Marketing, and Communications team for marketing program implementation
• Provide leadership, coaching, and development to team members

Requirements

• Bachelor's degree
• 7-10 years of experience in Brand Marketing
• New product development and launch experience
• Nielsen or Circana experience

Qualifications

• Bachelor’s degree is required; MBA is preferred
• 7-10 years of experience in Brand Marketing

Nice to Have

• MBA
• Experience in consumer packaged goods industry

Skills

* Required skills

Benefits