Staff Product Marketing Manager, Money Activation

About This Role

As a Staff Product Marketing Manager for Money Activation within Intuit's Global Business Solutions Group, you will lead the end-to-end commercialization and Go-To-Market strategy for the Money Portfolio (Bill Pay and Payments) in the Accountant Channel. This role focuses on platform commercialization and translating platform evolution, including Agentic AI benefits, to drive adoption and retention among accountants.

Responsibilities

• Drive substantial growth in QuickBooks Online subscribers (GNS) and New-to-Franchise (NTTF) customers, maximizing conversion within the channel's highest-volume workflow.
• Maximize adoption and usage of high-value services, with a strategic focus on contributing to the growth and attachment of the Payroll/WFS portfolio for accountant-served clients.
• Maximize conversion by owning the end-to-end purchasing experience, specifically driving buy-path conversion improvement.
• Champion the Voice of the Accountant (VOA) to influence product roadmaps, remove major friction points, and contribute to tangible improvements in partner satisfaction metrics/sentiment.
• Own and execute GTM campaigns that generate a measurable commercial lift and accelerate partner adoption of key innovations like AI agents of the QBO platform.
• Actively capture the Voice of the Accountant (VOA) through direct feedback loops, engagement forums, and funnel analysis.
• Partner with Product and Engineering to prioritize work needed to resolve critical friction points that restrict accountant referral and recommendation.
• Define the core Platform Narrative and its associated messaging and positioning, articulating the benefits and QBO & Payroll Value Props for accountant success, firm growth and client success.
• Own and execute the end-to-end GTM for core QBO platform features and all Payroll/WFS initiatives within the channel.
• Lead the planning and execution of GTM campaigns aimed at driving awareness and conversion for QBO and Payroll products.

Requirements

• 10+ years marketing experience
• Proven expertise as an inbound Product Marketing Manager
• Experience successfully influencing and partnering with Product and Engineering teams
• Exceptional GTM Execution Track Record
• Strong analytical capabilities and organizational navigation skills

Qualifications

• BA/BS required; MBA or equivalent a plus
• 10+ years of professional experience in marketing, specifically driving high-volume, measurable go-to-market strategies within a digital channel or sales-supported environment.

Nice to Have

• MBA or equivalent work experience in a complex digital ecosystem or B2B marketing

Skills

* Required skills

Benefits