Sr. Product Marketing Manager - White Label Connected Devices

About This Role

This role is responsible for the end-to-end definition, positioning, lifecycle management, and in-market success of T-Mobile’s connected device portfolio, including IoT devices, wearables, and trackers. The manager translates customer problems and technical architectures into scalable product strategies and differentiated value propositions. This position aligns connected device portfolios with company growth strategies and financial objectives.

Responsibilities

• Own product marketing strategy for connected devices end-to-end
• Define and maintain MRDs, translating customer problems and CX insights into feature-level requirements and success metrics
• Identify unmet customer needs and friction points through VOC, activation data, care drivers, and performance analytics
• Translate OEM/ODM hardware design, companion application architecture, cloud integration, and connectivity frameworks into scalable product strategies and differentiated value propositions
• Own CX product testing from development to in market and EOL
• Ensure connected device readiness across T-Life and related platform capabilities
• Own product positioning and work with internal marketing partners to define messaging/lifecycle planning from launch through EOL and migration
• Lead cross-functional marketing teams to develop integrated go-to-market strategies that drive product adoption, revenue growth, and market share expansion
• Align connected device portfolio to QGP targets and LOB growth strategies
• Define offer and promotion intent in partnership with LOBs and Finance; accountable for commercial success
• Align product strategy to LRF assumptions, margin targets, and CLV impact
• Understand demand planning, allocation strategy, and inventory health; escalate risks impacting performance
• Track dashboards measuring adoption, activation success, retention impact, CX signals, and financial performance
• Provide performance inputs into joint business reviews
• Identify operational or organizational issues impacting product success and drive improvement within sphere of influence

Requirements

• 7+ years of Product Management or Product Marketing experience in connected devices, IoT ecosystems, or hardware-enabled services
• Bachelor's Degree
• Product Lifecycle Management experience with hardware-enabled products
• Working knowledge of device development cycles, hardware architecture, companion application and cloud platform integration, and device connectivity across 5G, LTE-M, NB-IoT, Wi-Fi, Bluetooth, and eSIM environments
• Advanced understanding of connected device customer journeys (activation, provisioning, onboarding, ongoing usage)
• Demonstrated ability to align product decisions to QGP, CLV, LRF, and margin objectives
• Ability to effectively communicate and influence cross-functional stakeholders
• Experience partnering with development and platform teams in agile environments
• Strong MRD and feature documentation skills
• Strong analytical ability to synthesize product performance data

Qualifications

• Bachelor’s Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience
• 7+ years of Product Management or Product Marketing experience in connected devices, IoT ecosystems, or hardware-enabled services.

Skills

* Required skills

Benefits