Sr, Product Marketer

About This Role

Own the Go-To-Market strategy for a product line within CDK Global's Fixed Operations portfolio for the Heavy Truck market, driving demand generation and optimizing revenue through product messaging, positioning, and enablement strategies.

Responsibilities

• Drive thoughtful integrated marketing plans and campaigns that promote the product line vision, grow market share, and distinguish product in the competitive environment
• Help develop and evangelize a transformative vision for CDK's Fixed Operations Solutions product direction
• Be the product and market expert that proactively collaborates and drives alignment across an array of teams to define appropriate product marketing mix and strategy
• Understand customer problems and find innovative solutions and new market opportunities for our solutions and exercise creative business judgment in optimizing the lifecycle profitability of the offering
• Define objectives and key business performance, identify levers for improving, and champion necessary initiatives to attain key results and objectives
• Lead the development of persona-based positioning and messaging for different audience levels and target segments
• Lead the creation of content and messaging (presentations, blogs, ebooks, success stories, webinars, videos, etc.) hitting all stages of the marketing and sales funnel

Requirements

• 5+ years of experience in Product Marketing, Sales or Go-to-Market background preferred
• Proven ability to develop and execute effective product marketing strategies
• Strong foundation of analytic skills to support communications and business case development
• A natural collaborator with a willingness to drive hands-on tactical execution
• Great communication skills, both written and verbal, to foster good working relationships with cross-functional teams and align stakeholders
• Strong speaking skills and ability to develop compelling customer-facing presentations
• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
• A winning attitude that inspires optimism, fun, and the desire to always be learning!

Qualifications

• Bachelors Degree
• 5+ years of experience in Product Marketing, Sales or Go-to-Market background preferred

Nice to Have

• Automotive/Retail experience

Benefits