Sr. Associate, Upmarket Marketing Strategist

About This Role

The Sr. Associate, Upmarket Marketing Strategist will drive acquisition and customer marketing for Capital One's premium product portfolio. This role encompasses brand and creative strategy, through in-market execution across multiple channels, requiring experience in large-scale full-funnel marketing campaigns.

Responsibilities

• Establish brand strategy and foundational elements for existing and new products including design targets, positioning, and claims development.
• Develop and execute integrated, multi-channel marketing campaigns on a national scale to drive account growth, brand affinity, and customer engagement.
• Shepherd multiple marketing creative projects from brief to execution, ensuring strategic intent aligns with delivery.
• Serve as the brand strategy lead in collaborative cross-functional teams, partnering to provide strategic and tactical thought partnership.
• Champion the brand, ensuring all product representations align with brand personas, voice, and style guides.
• Leverage problem solving and influencing skills to ensure marketing initiatives deliver on intent.
• Utilize excellent communication and partnership skills for interacting with key stakeholders at all levels.

Requirements

• Bachelor3s Degree or Military Experience
• 2+ years of experience in brand strategy or product marketing
• 2+ years of experience in planning, executing and analyzing marketing programs
• 2+ years of experience in managing creative processes
• Experience leading marketing and brand strategy efforts in large organizations
• Proven ability to manage multiple projects simultaneously
• Detailed-oriented with strong prioritization skills
• Highly effective communication skills with outstanding writing and presentation abilities
• Experience with a variety of marketing channels (digital channels, website, email, etc.)
• Ability to manage multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work

Qualifications

• Bachelor3s Degree or Military Experience
• At least 2 years of experience in brand strategy or product marketing with experience managing channels on agency or client side. At least 2 years of experience in planning, executing and analyzing marketing programs. At least 2 years of experience in managing creative processes, partnering with creative teams and developing creative optimization frameworks.

Nice to Have

• Masters degree in marketing or business
• 3+ years of experience in marketing for financial services or another highly regulated industry
• 3+ years of experience driving optimization plans and creative strategy
• 3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

Benefits