Senior Product Marketing Manager
RemotePosted 3 months ago Expired
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Upload Your ResumeAbout This Role
Lead the go-to-market strategy for innovative new product offerings at MasterClass, shaping the overall product narrative and positioning. This role ensures offerings resonate deeply with audiences and scale effectively through cross-functional collaboration and strategic influence.
Responsibilities
- Own the go-to-market strategy and post-launch growth of MasterClass Certificates & MasterClass’s new advanced education product
- Define audience segments and use cases across MasterClass Certificates and adjacent offerings
- Drive portfolio-level positioning and messaging coherence across the product suite
- Partner with Paid Marketing to refine audience targeting, messaging, and creative strategy
- Synthesize customer feedback, performance data, and competitive intelligence to shape GTM playbooks and product decisions
- Influence roadmap direction and priorities through insight-backed recommendations
- Collaborate cross-functionally with Product, Growth, Brand, and Creative teams to launch and scale with impact
Requirements
- 8+ years in product marketing or adjacent functions
- Proven track record launching and scaling consumer-facing products, ideally in subscription or digital media
- Strong strategic thinking paired with high-velocity execution
- Deep fluency in paid marketing, collaboration, and performance storytelling
- Skilled at opportunity sizing, competitive analysis, and translating insight into influence
Qualifications
- 8+ years in product marketing or adjacent functions
Skills
* Required skills
Benefits
About MasterClass
MasterClass is a streaming platform where experts share their knowledge and stories to inspire learning and growth.