Senior Product Marketing Manager

About This Role

Lead the go-to-market strategy for innovative new product offerings at MasterClass, shaping the overall product narrative and positioning. This role ensures offerings resonate deeply with audiences and scale effectively through cross-functional collaboration and strategic influence.

Responsibilities

• Own the go-to-market strategy and post-launch growth of MasterClass Certificates & MasterClass’s new advanced education product
• Define audience segments and use cases across MasterClass Certificates and adjacent offerings
• Drive portfolio-level positioning and messaging coherence across the product suite
• Partner with Paid Marketing to refine audience targeting, messaging, and creative strategy
• Synthesize customer feedback, performance data, and competitive intelligence to shape GTM playbooks and product decisions
• Influence roadmap direction and priorities through insight-backed recommendations
• Collaborate cross-functionally with Product, Growth, Brand, and Creative teams to launch and scale with impact

Requirements

• 8+ years in product marketing or adjacent functions
• Proven track record launching and scaling consumer-facing products, ideally in subscription or digital media
• Strong strategic thinking paired with high-velocity execution
• Deep fluency in paid marketing, collaboration, and performance storytelling
• Skilled at opportunity sizing, competitive analysis, and translating insight into influence

Qualifications

• 8+ years in product marketing or adjacent functions

Skills

* Required skills

Benefits