Product Marketing Manager
Posted 4 weeks ago Expired
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Upload Your ResumeAbout This Role
The Product Marketing Manager (PMM) at Medica shapes how health plan solutions appear in the market across various segments. This role translates complex benefits, regulatory requirements, and product features into compelling value propositions to support growth, retention, and member engagement. The PMM acts as a strategic bridge between multiple teams, leading go-to-market planning, competitive positioning, and cross-functional alignment.
Responsibilities
- Lead end-to-end go-to-market strategy for new product offerings, benefit changes, annual cycle updates, and market expansions.
- Develop segment-specific positioning, messaging frameworks, and value articulation grounded in consumer insights and regulatory expectations.
- Ensure product marketing content adheres to CMS, state Medicaid agencies, DOI, and ACA guidelines and partner with Compliance for streamlined review processes.
- Lead competitive analysis across government and commercial lines to identify differentiators and strategic opportunities.
- Develop and train on sales and broker enablement materials such as product playbooks, benefit grids, and comparison tools.
- Serve as a strategic liaison across Sales, Product, Actuarial, Compliance, Networks, Clinical, Marketing, and Member Experience.
- Ensure product messaging is aligned across marketing channels and consistently reflected in campaigns.
- Define KPIs for launch performance and product impact, using data to refine product narratives and identify optimization opportunities.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, or a related field
- Minimum of 7 years of work experience
- Advanced working knowledge and skill of professional field with ability to function as a subject matter expert
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, or a related field
- Minimum of 7 years of work experience beyond degree with advanced working knowledge as a subject matter expert.
Nice to Have
- Experience working with brokers, provider partners, or community‑based organizations
- Familiarity with sales enablement platforms and CRM systems
- Background in health plan annual product cycles (e.g., AEP, OEP, Medicaid redeterminations)
- Experience supporting go‑to‑market efforts in government‑regulated health plan environments
- Ability to simplify and communicate complex concepts clearly and persuasively
- Strong strategic thinking and problem‑solving skills
- Excellent verbal and written communication abilities
- Strong project management skills with the ability to manage multiple priorities
- Ability to build partnerships and influence cross‑functional teams
- High attention to detail and commitment to accuracy
- Ability to interpret data, derive insights, and apply findings to strategy
- Adaptability in managing diverse audiences and rapidly changing market needs
Skills
* Required skills
Benefits
About Medica
Medica is a nonprofit health plan with more than a million members that serves communities in Minnesota, Nebraska, Wisconsin, Missouri, and beyond. They deliver personalized health care experiences and partner closely with providers to ensure members are genuinely cared for.