Senior Manager - Retail Brand Experience Strategy

About This Role

This role involves developing and optimizing retail formats and experiences to enhance customer engagement and differentiate the brand, aligning with business strategy at CVS Health. It requires leading the strategic development and execution of customer-focused experience strategies and marketing campaigns.

Responsibilities

• Develop and optimize retail formats and experiences to enhance customer engagement and differentiate the brand
• Lead the strategic development and execution of customer-focused experience strategies, marketing campaigns, and pilot programs
• Collaborate with various cross-functional teams, leveraging data and consumer insights to inform initiatives
• Advocate for and execute innovative initiatives that elevate the retail experience across diverse store footprints
• Gather and analyze customer and colleague insights to make informed programmatic recommendations and develop comprehensive documentation
• Design and implement innovative retail brand experience strategies that align with business objectives and customer needs
• Lead the strategic brief and development process to enhance consumer decision-making and revenue
• Oversee the end-to-end delivery of campaigns and projects, ensuring adherence to schedules and budgets
• Foster strong partnerships and influence across multiple functions and levels, including Customer Advocacy/Insights, Store Operations, and Marketing
• Coach and mentor direct reports, providing specific performance feedback and fostering a collaborative team environment

Requirements

• 7+ years of experience in Retail Marketing, Store Operations, or a related field
• Prior supervisory experience managing a small team (1-2 direct reports)
• Willingness to travel a minimum of 25% to retail stores

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field or equivalent (HS Diploma and 4 years of experience)
• 7+ years of experience in Retail Marketing, Store Operations, or a related field

Nice to Have

• Proven ability to lead and implement experience strategies among cross-functional teams
• Experience in developing measurement plans and regularly evaluating and optimizing work based on key programs and customer insights
• Strong background in leading the creative development process
• Proficiency in coordinating the printing and shipping of signage
• Experience in developing comprehensive project plans
• Strong financial acumen, with the ability to track and manage project budgets
• Established relationships with key internal stakeholders and external creative agencies
• Demonstrated ability to analyze customer and field insights to drive strategic programmatic recommendations
• Experience in developing and implementing standards or operational procedures in a complex retail environment
• Proficiency in using customer experience management platforms, such as Medallia
• Strong strategic thinking skills
• Exceptional communication skills, both written and verbal
• Ability to collaborate effectively and drive successful project outcomes in a highly matrixed organization
• Self-motivated and able to thrive in a fast-paced, performance-driven environment
• Intellectual curiosity and a willingness to challenge the status quo
• Experience leading creative agency collaborations
• Experience in coaching and developing a high-performing team
• Master’s degree

Skills

* Required skills