Senior Manager, Field Marketing & Capabilities - Business Cards & Payments

About This Role

Lead a team of marketing strategists to create and deliver marketing materials and capabilities for B2B sellers in the Business Cards & Payments division. Partner with product and field leadership to define roadmaps and understand seller needs for integrated campaign strategies.

Responsibilities

• Lead a team of marketing strategists to deliver diverse marketing collateral, processes, and validate new leads
• Build marketing capabilities to future-proof the field marketing ecosystem
• Partner closely with Product teams to define roadmaps for new capabilities (e.g., Content Management System, lead automation)
• Partner with Field leadership team to deeply understand sellers' needs, validate marketing opportunities, and prioritize initiatives
• Communicate updates to the broader field team
• Partner closely with Channel Marketing teams to develop and execute integrated campaign strategies aligned with product brand strategy
• Understand how competitors and non-financial services companies are evolving their field marketing ecosystem to drive efficiency and effectiveness for salespeople

Requirements

• Bachelor’s Degree or military experience
• At least 7 years of experience in building and executing marketing strategies
• At least 3 years of product marketing experience building value propositions and go-to-market strategies to bring new products to market
• At least 3 years of people leadership experience managing and developing a team of direct or indirect reports

Qualifications

• Bachelor's Degree or military experience
• At least 7 years of experience in building and executing marketing strategies; at least 3 years of product marketing experience building value propositions and go-to-market strategies; at least 3 years of people leadership experience.

Nice to Have

• 8+ years of marketing experience in a large, fast-paced technology-forward culture
• Demonstrated success in defining and launching insights-driven marketing plans and value propositions in support of product roadmaps and objectives

Benefits