Senior Manager Brand Marketing

About This Role

This role involves leading P&L management, marketing strategy development, and execution for the Sea Cuisine and C.Wirthy portfolios. The Senior Manager will collaborate with cross-functional teams to drive business growth and profitability, while also managing a Brand Manager.

Responsibilities

• Lead the development and growth of the Sea Cuisine and C.Wirthy brands, driving share within US Retail
• Actively manage and demonstrate accountability for the assigned product portfolio and financial performance including topline growth and margin management
• Partner with demand planning, finance, sales, and supply chain to develop the forecast, optimize monthly, and manage operational issues for the franchise
• Own development of strategic brand plans and share-out with broader sales team and senior leadership
• Lead core innovation development and execution for the brand, comprehensive of cross-functional team management, commercialization, go-to-market strategy, sell-in materials and associated support plan
• Own marketing budget and planning of marketing activation, including agency briefing, development, execution and analysis of advertising and promotional activities to build awareness, attract buyers and grow sales; drive yearly improvement in ROI
• Conduct competitive analysis and maintain an external focus, monitoring the activities and developments of competing organizations; make recommendations based on findings
• Regularly review and analyze sales results (IRI, customer, internal research and financials) to management of current portfolio, as well as future business opportunities for the brand
• Present key updates and findings to senior leadership, sales and other functions
• Be a brand evangelist within the organization, offering support to the sales team and other cross-functional partners toward growing the portfolio

Requirements

• 5+ years of progressive work experience in brand or product marketing
• Bachelors degree in business administration, marketing, advertising, psychology, communications, economics, or statistics
• Demonstrated success in consumer-centric brand strategies, including product launches and execution of sales and marketing/advertising activation
• Strong working knowledge of fundamental marketing constructs and frameworks
• Ability to work cross-functionally, build and maintain lasting relationships
• Highly effective project management, prioritization, multi-tasking, and time management skills
• Demonstrated ability to mine insights from large amounts of data, multiple data sources
• Excellent written and verbal communication skills
• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
• High attention to detail and quality standards
• Proficiency in IRI, MS Excel and MS PowerPoint

Qualifications

• Bachelors degree in related field required (business administration, marketing, advertising, psychology, communications, economics, statistics, etc.); MBA preferred
• 5+ years of progressive work experience in brand or product marketing

Nice to Have

• MBA
• Experience with pricing, sales, ecommerce, search, social, trade, insights, research and development, category management, media, and other related functions

Skills

* Required skills

Benefits