Senior Director of Parent Advocacy, Alpha

About This Role

Lead enrollment growth, family retention, and parent advocacy for Alpha's Lower Manhattan campus by cultivating trusted, personalized relationships with NYC families. Act as the principal contact for prospective and current families, navigating complex dialogues and facilitating information sessions to drive enrollment and active advocacy.

Responsibilities

• Manage the complete lifecycle of relationships with NYC families, from initial inquiry through enrollment, ongoing retention, and sustained advocacy
• Conduct high-impact information sessions and personalized consultations that shepherd families through intricate, multi-stage decision processes
• Act as the central liaison for parent questions, feedback, and confidential matters—addressing them with decisiveness and professionalism
• Generate enrollment growth through consistent on-site engagement, strategic outreach, and thorough integration into the local parent community
• Mobilize satisfied families to serve as advocates and referral channels within New York City's interconnected networks

Requirements

• At least 5 years in client-facing positions serving high-net-worth families (household income exceeding $1M), with accountability for securing commitments valued at $5K+ or multi-year engagements
• Documented experience shepherding families through multi-meeting decision journeys that culminated in executed agreements or verified commitments
• Quantifiable results from previous roles, including conversion performance and metrics related to retention, client satisfaction, or referrals
• Track record of independently stewarding a personal lead pipeline or community network from first inquiry to final decision
• Confirmed ability to orchestrate events or services for 25+ high-profile clients concurrently
• Verified experience managing sensitive concerns, complaints, or confidential matters with documented successful outcomes
• Current residence in NYC or within 1.5 hours' commute
• Full-time on-site presence
• Legal authorization to work in the United States without requiring sponsorship

Qualifications

• At least 5 years in client-facing positions serving high-net-worth families (household income exceeding $1M), with accountability for securing commitments valued at $5K+ or multi-year engagements

Nice to Have

• Professional history in private education, philanthropic advising, luxury client services, premium hospitality, wealth advisory, or concierge-level relationship management
• Pre-existing knowledge of NYC private school systems and parent community networks
• Prior experience representing mission-oriented organizations to sophisticated, high-visibility audiences

Skills

* Required skills