Senior Director Brand Management

About This Role

As a Senior Director Brand Management at Honeywell, you will lead the development and execution of comprehensive brand strategies to enhance brand positioning and drive market growth for Honeywell Aerospace. You will manage a team and collaborate cross-functionally to implement integrated marketing campaigns for products and services.

Responsibilities

• Develop and execute brand strategies to drive brand awareness and market growth
• Create and implement marketing campaigns to promote the brand
• Conduct market research and analysis to identify consumer trends and competitor activities
• Collaborate with cross-functional teams to develop and launch new products and initiatives
• Manage brand budgets and ensure effective allocation of resources
• Monitor and evaluate brand performance and make recommendations for improvement
• Manage transition of the legacy Honeywell Brand to the new Honeywell Aerospace brand standards

Requirements

• 10+ years of experience in leadership brand management and marketing
• Demonstrated success in developing and implementing brand strategies
• Strong analytical and strategic thinking skills
• Proficiency in market research and analysis tools
• Experience with digital marketing platforms and tools

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 10+ years of experience in leadership brand management and marketing

Nice to Have

• Passion for branding and marketing
• Creative thinking and problem-solving abilities
• Strong leadership and team management skills
• Ability to adapt to changing market trends

Benefits