Sales Director, On Premise

About This Role

This Sales Director will lead and develop a high-performing sales team focused on on-premise accounts like bars, restaurants, hotels, and entertainment venues. The role drives wine and spirits sales through distributor partnerships and direct account relationships, ensuring strategic execution and profitable growth in the Texas region.

Responsibilities

• Spend approximately 70% of the week in the market (3-4 days) working alongside sales reps.
• Provide on-the-job training for new hires and assist with account transitions and new account generation.
• Set annual, monthly, and quarterly case goals for reps; monitor progress and address performance concerns promptly.
• Ensure proper execution of pricing, margins, and brand priorities in all accounts.
• Drive new account acquisition and personally open high-value accounts.
• Recruit, interview, and onboard new sales talent; create and manage sales routes.
• Organize and execute supplier visits, ride-alongs, dinners, and events.
• Review sales orders and pricing for accuracy and manage accounts receivable collections.
• Prepare thoroughly for sales and supplier meetings (materials, agendas, samples, glassware).

Requirements

• 8+ years of sales experience
• 5+ years of experience in wine/spirits industry
• 5+ years of managerial experience leading a sales team
• Proven success in On-Premise sales and distributor management
• Strong understanding of pricing and cost structures
• Proficiency in MS Office (Word, Excel, PowerPoint, Outlook)
• Ability to lift and carry 40+ lb cases of wine
• Flexible schedule including evenings/weekends
• Ability to travel within region
• Excellent communication, presentation, and interpersonal skills

Qualifications

• Bachelor's degree preferred
• 8+ years of sales experience, with 5+ years in wine/spirits industry and 5+ years of managerial experience leading a sales team.

Skills

* Required skills