Recruitment Marketing Manager, Talent Marketing

About This Role

This role involves developing and executing recruitment marketing strategies, leading talent attraction events, and enhancing the overall candidate experience to attract top talent to Capital One.

Responsibilities

• Design the recruitment marketing strategy in partnership with the Head of Talent Brand Experience and Strategy
• Embed the talent brand into all recruiter resources, marketing campaigns, and candidate-facing materials
• Oversee recruitment marketing operations ensuring a differentiated candidate experience
• Manage the Recruitment Marketing asset library with editable marketing content for recruiters
• Stay current on recruitment marketing best practices, talent insights, and emerging technologies
• Develop strong relationships with recruiting leads and business partner stakeholders to craft and own the overall integrated events strategy
• Partner with corporate communications and recruiting events teams to identify collaboration opportunities
• Oversee event platform tools and ensure seamless experience for candidates and recruiters
• Define clear success metrics for each event, measuring outcomes and continuously optimizing strategies
• Oversee execution of recruitment marketing campaigns and pipeline-building initiatives to enhance candidate engagement
• Develop talent brand training to enable recruiters and hiring managers to better position the associate experience

Requirements

• Bachelor's Degree or military experience
• 5+ years of hands-on experience in the daily management of recruitment marketing and candidate engagement initiatives
• 3+ years of experience in designing, leading, and executing corporate or recruitment event strategies

Qualifications

• Bachelor's Degree or military experience
• At least 5 years of hands-on experience in the daily management of recruitment marketing and candidate engagement initiatives; at least 3 years of experience in designing, leading, and executing corporate or recruitment event strategies

Nice to Have

• BA in marketing, advertising, or communications
• Understanding of the recruitment process and candidate behavior
• Talent Marketing or Branding experience
• Strong knowledge of omni channel marketing and/or event marketing

Skills

* Required skills

Benefits