Product Marketing Manager, Research & Modalities

About This Role

Benchling is seeking a Product Marketing Lead, Research & Modalities to define and execute its go-to-market strategy for the Research phase of the biotech lifecycle, positioning Benchling as the platform of choice for modern, data-driven discovery. This role involves translating complex scientific capabilities into compelling narratives for scientists and R&D leaders.

Responsibilities

• Define positioning, segmentation, and narrative for Benchling’s Research and Modality portfolio
• Translate scientific and technical capabilities into clear, differentiated messaging and content
• Lead go-to-market strategy and execution for new and existing products, driving adoption and revenue growth
• Develop enablement materials — customer stories, presentations, and competitive insights — to equip Sales and Customer Experience teams
• Conduct and synthesize market research to understand customer needs, trends, and competitive dynamics
• Partner closely with Product Management and Strategy to influence roadmap priorities and ensure product-market fit
• Align cross-functional teams around shared goals, launches, and success metrics

Requirements

• 10+ years in product marketing or related roles within B2B SaaS, AI, or life sciences technology
• Strong understanding of biotech R&D — especially molecular biology, cell engineering, and emerging modalities such as biologics, RNA, and cell/gene therapies
• Ability to engage confidently with R&D scientists and IT leaders, translating complex science into clear business value
• Excellent collaborator with proven ability to align Product, Sales, and Marketing around shared outcomes
• Passion for software, AI, and data technologies shaping the future of biotech R&D

Qualifications

• Bachelor’s degree required; advanced degree (scientific, technical, or business) preferred
• 10+ years in product marketing or related roles within B2B SaaS, AI, or life sciences technology

Skills

* Required skills

Benefits