Martech Platform Engineer

About This Role

Support a large-scale marketing technology transformation as a Martech Platform Engineer, focusing on backend data, audience architecture, and platform automation. This role is crucial for optimizing a consolidated email and SMS platform.

Responsibilities

• Design, build, and troubleshoot advanced audience segmentation using event- and attribute-level data
• Work directly with backend tables, schemas, and data models to support segmentation, QA, and personalization
• Write and debug SQL queries (Snowflake / CDP) to validate audiences and extract data for marketing use cases
• Build and maintain automations, triggered campaigns, and orchestrations within the marketing platform
• Implement dynamic content logic using AMPscript or Cordial Smarty syntax
• Own troubleshooting for segmentation, automation, and data-related issues across email and SMS
• Support platform enablement through documentation, best practices, and process improvements

Requirements

• 3+ years of hands-on Martech, CRM, or Marketing Automation engineering experience
• Proven experience building audiences and segments from backend data (not UI-only filtering)
• Strong working knowledge of SQL, including writing and troubleshooting queries from scratch
• Experience working with schemas, tables, attributes, and events in a marketing or CDP environment
• Hands-on experience with Cordial, Braze, Salesforce Marketing Cloud, or similar platforms
• Experience setting up automations, journeys, or triggered messaging
• Ability to debug and QA complex segmentation and automation logic
• Experience supporting marketing teams as internal customers

Qualifications

• 3+ years of hands-on Martech, CRM, or Marketing Automation engineering experience

Nice to Have

• Experience with Snowflake or modern CDPs
• Working knowledge of AMPscript or Cordial Smarty
• Experience consolidating or migrating marketing platforms
• Strong understanding of suppression logic, frequency rules, and personalization frameworks
• Comfortable operating in ambiguous environments and asking the right technical questions

Skills

* Required skills

Benefits