Marketing Specialist

About This Role

This role offers entry-level marketing professionals an opportunity to build a strong foundation in the accounting and finance industry, with significant growth and leadership potential. The specialist will execute marketing plans, create engaging content, and identify growth opportunities, working remotely in a fast-paced environment.

Responsibilities

• Own execution of the monthly and annual marketing plan provided by the Head of Marketing
• Create and administer compelling email marketing campaigns
• Design and create sales & marketing materials
• Produce thoughtful, engaging, and well-researched copy for the website and social media, with a focus on accounting and finance industry insights
• Identify and nurture online and offline growth opportunities, through partnerships, podcast and webinar collaborations, and events
• Identify and engage with key thought leaders and industry influencers in the accounting and finance space
• Conduct online research to locate individuals and their content
• Create value-added content, comments, and other forms of engagement to build relationships with influencers
• Demonstrate credible knowledge of accounting and finance industry trends and insights in all communications

Requirements

• Bachelor’s degree in marketing, accounting, finance, business, psychology, or a similar related discipline
• Familiarity with marketing software platforms like Apollo and Hubspot
• Competence and attention to detail with major software platforms like Canva, Microsoft Word and PowerPoint
• Exceptionally strong verbal and written communication skills
• Strong understanding of the accounting and finance industry

Qualifications

• Bachelor’s degree in marketing, accounting, finance, business, psychology, or a similar related discipline
• Previous similar experience preferred, though exposure to accounting or professional services through an internship or prior job would be advantageous

Nice to Have

• Previous similar experience or exposure to accounting or professional services through an internship or prior job
• Good basic eye for design

Skills

* Required skills

Benefits