Marketing Specialist

About This Role

The Marketing Specialist at AXS will manage paid social media campaigns from creation to reporting, including asset organization, audience segmentation, and performance tracking. This role is crucial for optimizing campaign success through data analysis and strategic adjustments to reach fans for live entertainment events.

Responsibilities

• Provide day-to-day support for paid social marketing campaigns, assisting in the setup, QA, maintenance, and reporting.
• Build audience segments, organize assets, and assist with campaign creation across social platforms: Meta, TikTok, Snapchat, Pinterest, X (Twitter), and Reddit.
• Monitor campaign performance metrics, track budget pacing, and identify abnormalities and optimization opportunities.
• Collaborate with the Senior Manager, Paid Social and internal teams to align on campaign goals.
• Use Looker and other business intelligence tools to create dashboards and marketing reports; assist with creating presentations.
• Assist in editing creative assets using design tools (e.g., Adobe Photoshop, Canva); organize assets, provide mocks for approval, and obtain ad proofs.
• Conduct competitive research, audience analysis, and stay on top of the latest trends in social media platforms to improve targeting and ad creative performance.
• Assist with A/B testing to optimize creative, copy, audience, placement, and bid strategies.
• Assist with other digital marketing tasks as necessary to support overall team objectives.

Requirements

• 2-4 years' experience with digital marketing support, ideally paid social
• Proficiency in major advertising platforms (e.g., Facebook Business Manager, TikTok Ads, Snap Ads)
• Excellent attention to detail in campaign setup and budget management
• High level of proficiency in MS Excel, Google Sheets, MS PowerPoint, Google Slides
• Strong understanding of digital marketing technology concepts (e.g. pixels, conversion events, attribution)
• Excellent organizational skills for managing numerous paid social campaigns
• Ability to analyze complex datasets, track key metrics, and identify optimization opportunities
• Proficiency with design tools such as Photoshop or Canva, and ability to make edits to ad creatives
• Understanding of media planning principles and core marketing concepts
• Ability to use web analytics/BI tools (e.g., Adobe Analytics, Google Analytics, Looker) to generate reporting
• Strong written and verbal communication skills

Qualifications

• BA/BS Degree (4-year) in Marketing, Communications, or a related field
• 2-4 years' experience with supporting digital marketing, ideally in paid social.

Skills

* Required skills

Benefits