Marketing Specialist

About This Role

Support brand awareness and elevate the Dallas Wings' presence through fan-focused storytelling campaigns across digital, in-arena, and community channels. This role blends creative marketing execution, brand support, and cross-department collaboration to enhance the fan experience.

Responsibilities

• Support integrated brand marketing campaigns that drive awareness, engagement, and affinity for the Dallas Wings
• Assist in maintaining brand consistency across creative, digital, social, in-arena, and partner assets
• Manage and update the Wings’ website (WordPress), ensuring content is current, on-brand, and aligned with marketing priorities
• Support paid social and digital advertising efforts, including asset trafficking, copywriting, and creative coordination
• Serve as liaison for cross-department marketing requests, coordinating timelines, deliverables, and campaign launches
• Assist with ordering, inventory tracking, and production of giveaway items and printed materials
• Support storytelling across marketing channels including website, social media, partnerships, and community initiatives
• Support execution of in-arena marketing, fan engagement, and promotional activations during Dallas Wings home games
• Assist with real-time game operations including social support, running promotional cards/scripts, and coordinating with game presentation staff
• Help with setup, distribution, and breakdown of giveaways, signage, and concourse marketing elements

Requirements

• Bachelor's degree or equivalent experience
• 1-3 years of experience in marketing, digital marketing, brand marketing, or related role
• Strong understanding of brand storytelling and fan engagement marketing
• Excellent writing, editing, and communication skills
• Highly organized with the ability to manage multiple projects simultaneously
• Understanding of digital and social media marketing ecosystems
• Strong collaboration skills and ability to communicate across departments
• Detail-oriented with strong time management skills
• Analytical mindset with the ability to interpret campaign performance metrics
• Passion for women’s sports and the Dallas Wings brand
• Ability to attend all home games for Dallas Wings and select community events (nights, weekends, holidays)

Qualifications

• Bachelor’s degree from a four-year college or university, and/or equivalent combination of education and experience
• Minimum of 1-3 years of experience in marketing, digital marketing, brand marketing, or related role

Nice to Have

• Experience in WordPress
• Experience with project management tools (e.g., Monday.com)
• Familiarity with paid social, content coordination, and multi-channel campaign planning

Skills

* Required skills