Marketing Specialist

About This Role

Cloud5 Communications is seeking a Marketing Specialist to execute campaigns supporting revenue growth, customer engagement, and brand visibility within the hospitality ecosystem. This hands-on role involves marketing to hotels, ownership groups, and management companies.

Responsibilities

• Execute integrated marketing campaigns targeting hotels, ownership groups, and hospitality stakeholders
• Support sales-aligned and account-based initiatives for expansion, renewals, and new services
• Manage timelines, approvals, and details for flawless campaign execution
• Own day-to-day execution in HubSpot, including email, workflows, landing pages, and reporting
• Support campaign tracking and pipeline visibility in Salesforce
• Maintain clean data, accurate reporting, and strong alignment with Sales
• Write clear, compelling copy for emails, landing pages, event promotions, sales enablement, and customer communications
• Translate technical or operational concepts into messaging that resonates with hospitality leaders
• Maintain consistent brand voice across all channels
• Help develop and execute social media strategies tailored to hospitality audiences
• Create organic social content supporting campaigns, events, and thought leadership
• Monitor social media performance and optimize based on engagement and reach
• Support planning and execution of hospitality industry events (trade shows, conferences, customer forums)
• Manage event logistics including timelines, vendors, booth assets, registrations, and post-event follow-up
• Partner with Sales to ensure events drive pipeline, relationships, and ROI

Requirements

• 4–6 years of marketing experience, preferably in hospitality, travel, or B2B services
• Hands-on experience with HubSpot and Salesforce
• Strong writer with excellent attention to detail and editing skills
• Solid grasp of hospitality-focused social media strategy
• Highly organized, detail-oriented, and comfortable managing multiple initiatives at once
• Collaborative, sales-aligned mindset with strong communication skills
• Ability to thrive in a fast-paced, relationship-driven industry

Qualifications

• 4–6 years of marketing experience

Nice to Have

• Experience marketing to hotel brands, ownership groups, or management companies
• Exposure to account-based marketing or revenue-focused campaigns
• Familiarity with hospitality events (HITEC, brand conferences, owner meetings)

Skills

* Required skills