Marketing Manager

About This Role

Research and analyze market conditions to determine product or service sales potential. Gather competitor information and evaluate marketing and distribution strategies.

Responsibilities

• Forecast and track marketing and sales trends, analyzing collected data
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution
• Measure the effectiveness of marketing, advertising, and communications programs and strategies
• Develop and implement procedures for identifying advertising needs
• Direct trained survey interviewers

Requirements

• Bachelor's degree in marketing or equivalent training
• 8-10 years related experience

Qualifications

• Bachelor's degree in marketing or equivalent training
• 8-10 years related experience

Skills

* Required skills

Benefits