Marketing Manager

About This Role

This Director-level Marketing Manager will lead audience insights and segmentation strategies for a globally recognized retail brand, leveraging data to drive impactful marketing campaigns across a diverse portfolio of brands.

Responsibilities

• Leverage first- and third-party data sets to generate audience strategies and refine audience segments.
• Partner with internal brand counterparts to provide analytical expertise and data strategy for performance media initiatives.
• Utilize proprietary and syndicated tools to create and present analyses, conveying actionable audience insights for marketing campaigns.
• Collaborate with brand-aligned resources to infuse audience insights and trends into brand vision, positioning, and growth strategies.
• Work closely with brand marketing leaders to ensure their audience needs are met and manage priorities effectively.
• Craft audience insights into compelling narratives to inform key business decisions.
• Act as a key collaborator for brands during the planning process, providing a 360-degree view of portfolio-wide insights.
• Serve as the engine of the client’s insight generation activities, supporting senior leadership in integrating learnings into media and marketing activities.
• Partner with external media agency partners to infuse key takeaways into activation activities.
• Collaborate with the Audience Data team to bring together a holistic strategy across the client’s portfolio.

Requirements

• Previous experience as an Associate Director, Director, or head of consumer insights, ideally as a consultant or fractional leader.
• 8+ years of marketing experience with at least 5 years specifically in audience insights and/or social listening research.
• Proven senior experience leading and commissioning projects end-to-end and managing analysts or vendors.
• Demonstrated ability to build highly visual, impactful presentations quickly and efficiently, while coaching a junior team.
• Strong understanding of methodology, data, and systems best leveraged for research.
• Demonstrated ability to generate strategic insights from rigorous analysis.
• Experience in a highly complex, matrixed organization with cross-functional collaboration and driving change.
• Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions.
• Strong leadership capabilities, including the ability to work independently, facilitate collaboration, build and develop teams, identify capability gaps, and implement professional development.
• Excellent planning skills to strategically advance company and brand-specific goals, optimize activities, prioritize key levers, and implement relevant processes.
• Deep subject matter expertise, establishing a strong presence with teams and the broader organization, and excellent presentation and written communication skills.

Qualifications

• 8+ years of marketing experience with at least 5 years specifically in audience insights and/or social listening research.

Nice to Have

• Experience from a consumer insights research agency (quantitative and qualitative) or a social listening research startup.
• High ability to create compelling data visualizations and improve data insights using various sources of second and third-party information.

Benefits