Marketing Analytics Manager

About This Role

This role is a Marketing Analytics Manager responsible for building a best-in-class marketing analytics competency and owning the analytics roadmap for Acrisure's marketing team. You will use a blend of strategic vision and technical expertise to delve deeply into data insights and optimize return on investment by developing models.

Responsibilities

• Partner closely with marketing leadership to define objectives and key performance indicators (KPIs) across the entire marketing funnel
• Work with the marketing team on website A/B testing with the goal of increasing time on site and lowering bounce rate
• Partner with other analytics teams within the organization to drive a single source of truth for KPIs
• Collaborate closely with the data engineering team to manage data collection, transformation, and storage practices
• Proactively propose innovative approaches for leveraging marketing analytics to drive business outcomes
• Evaluate new opportunities, synthesize and translate findings, and develop go-forward plans
• Lead the creation of compelling data visualizations and interactive dashboards
• Optimize reporting processes and implement automated alerts to swiftly identify and address potential issues and opportunities

Requirements

• Bachelor's degree in a quantitative discipline (Mathematics, Economics, Computer Science, Statistics, or Engineering)
• 8+ years of experience in business analytics
• 4+ years of analytics experience across media buying teams
• Experience defining a clear and innovative marketing analytics strategy with a robust roadmap and delivering against it
• Excellent analytical and problem-solving skills with a keen attention to detail
• Demonstrated success influencing senior level stakeholders on strategic direction
• Strong expertise in data manipulation and analysis using SQL
• Technical expertise with respect to mining and modeling data
• Strong knowledge of Tableau or similar data visualization tools
• Experience with media platforms such as Google Analytics, Heap, Facebook Ads Manager, Google Ads
• Experience with experimental design (A/B and multivariate tests) and statistical analysis
• Excellent communication skills

Qualifications

• Bachelor's degree in a quantitative discipline, such as Mathematics, Economics, Computer Science, Statistics, or Engineering; advanced degree is a plus.
• 8+ years of experience in business analytics with 4+ years of analytics experience across media buying teams

Nice to Have

• Advanced degree
• Python experience
• R experience
• BigQuery experience

Skills

* Required skills

Benefits