Director, Performance Marketing

About This Role

Lead the strategic planning, execution, and optimization of all paid and organic acquisition channels for Acrisure's North America Retail (NAR) business unit. This role drives revenue, customer acquisition, cross-sells, up-sells, and improves ROI by overseeing strategy, execution, team management, cross-functional coordination, and budget allocation across digital performance channels for NAR.

Responsibilities

• Develop and implement multi-channel performance marketing strategies (Email, Paid Search, Social, Display, Affiliates, SEO/SEM)
• Manage marketing budget, forecasting expenditures, and tracking performance against P&L goals
• Work closely with creative teams to develop compelling content, ensuring messaging resonates with target customers
• Architect marketing technology stack to connect revenue to marketing source and adspend; and measure lifetime value versus customer acquisition cost (CAC)
• Evaluate and integrate new marketing technologies and platforms
• Analyze campaign data, KPIs (CPA, ROAS, LTV), and funnel metrics to optimize performance and drive growth
• Lead and mentor a team of performance marketing managers/specialists
• Conduct thorough competitor research to understand the strengths and weaknesses of competitors
• Partner with Corporate Marketing, Product, Tech, Sales, and Content teams to ensure alignment, improve conversion, and refine targeting
• Build team of high-performing email and performance marketers
• Report on performance and provide actionable insights to executive leadership

Requirements

• Expertise in data analysis tools and marketing automation
• Proven experience managing budgets and leading high-performing teams
• Strong strategic thinking, analytical skills, and communication abilities
• 7-10+ years of progressive digital/performance marketing experience (Email, Google Ads, LinkedIn Ads, Meta Ads, Affiliate networks)
• 5+ years of leadership experience

Qualifications

• Bachelor's Business, or related field required. Master’s degree preferred.
• 7-10+ years of progressive digital/performance marketing experience (e.g., Email, Google Ads, LinkedIn Ads, Meta Ads, Affiliate networks). 5+ years of leadership experience.

Nice to Have

• Experience leading within a national or global business
• Fintech, sales and/or insurance industry experience

Skills

* Required skills

Benefits