Growth Marketing Manager

About This Role

This Growth Marketing Manager will integrate Litera's value propositions into the buyer's journey, focusing on strategic and tactical responsibilities related to demand creation objectives. The role involves developing campaigns to generate MQLs, SQLs, and marketing-influenced pipeline to support global sales targets.

Responsibilities

• Partner with product marketing and content teams to design and execute demand generation programs, creating compelling content mapped to buyer personas, pain points, and buying cycles
• Collaborate closely with Sales Leaders to develop and support whitespace and product-focused ABM program plans to drive incremental pipeline and bookings
• Forecast, analyze, and evaluate the effectiveness of all demand generation and awareness activities; report on program activities, including cost per lead, conversion rates, and ROI
• Work with content marketing to initiate landing page creation, email copy, and automated workflows for digital program execution
• Manage and execute global virtual events, webinars, multi-touch emails, and 3rd party sponsorships
• Work closely with Business Development Representative (BDR) team and Customer Success Managers (CSMA) to improve MQL and SQL conversion rates and lead handling processes

Requirements

• 5+ years of professional Marketing experience
• Proficient experience with using marketing and sales tools (Marketo, Hubspot, Salesforce, 6Sense)
• Deep understanding of marketing analytics and how to make metric-driven decisions

Qualifications

• 5+ years of professional Marketing experience preferably in the Tech/Software and or Legal Tech space.

Nice to Have

• Experience navigating a matrix-driven organization
• Hands-on with executing marketing programs and ABM
• Understanding of legal practice, LegalTech, FinTech, Enterprise Software, or SaaS companies

Skills

* Required skills

Benefits