Manager/Senior Manager, Growth Marketing – New Verticals

About This Role

Lead the growth strategy and execution for a new B2C product within Agoda, focusing on user acquisition and retention for new verticals. This role involves close collaboration with product, fintech, and cross-functional marketing teams to scale the product from an early stage.

Responsibilities

• Co-own the go-to-market strategy with product, defining targeted segments, unique selling propositions (USPs), and product positioning.
• Design the full-funnel marketing strategy for the new B2C product, covering user acquisition, activation, engagement, and retention.
• Execute the marketing strategy by launching and optimizing various channels (e.g., paid search, app campaigns, affiliates).
• Collaborate with Product and Design to shape onboarding, in-app messaging, and key user journeys.
• Work with Fintech, Legal, and Compliance to ensure marketing campaigns and messaging are accurate, compliant, and customer-friendly.
• Translate regulatory constraints into clear, user-friendly communications.
• Build and continuously improve dashboards, reporting, and processes to scale growth operations.
• Manage and mentor a team of analysts/marketers as the vertical grows.

Requirements

• 8+ years of marketing experience
• 3+ years of hands-on growth/direct marketing in app-based or digital products, focusing on user acquisition and retention
• Strong analytical skills
• Comfortable working with data and performance metrics (CAC, LTV, activation, retention, payback, cohorts)
• Ability to pull and analyze data using SQL and/or self-serve BI tools
• Demonstrated entrepreneurial / builder mentality
• Ability to operate in ambiguity, set up new processes, and "figure things out" without a playbook
• Bias for action and experimentation
• Strong stakeholder management and communication skills, with experience collaborating with multi-team in multiple departments

Qualifications

• At least 8 years of experience, with 3+ years in hands-on growth/direct marketing for app-based or digital products, focusing on user acquisition and retention.

Nice to Have

• Experience with Direct marketing, Performance marketing and Affiliate marketing for financial products
• Experience in fintech or financial services, such as Travel cards, multicurrency wallets
• Experience launching or scaling a new product or major feature

Skills

* Required skills