Senior Manager, Marketing Operations

About This Role

This role is a strategic and analytical leader responsible for optimizing marketing performance, enabling operational excellence, and driving scalable growth across the marketing organization. This position is based in any of the company's offices in the US and Canada and candidates should reside within reasonable commuting distance, as this role requires on-site presence at least three days per week.

Responsibilities

• Own the marketing technology stack and work to continuously improve existing integrations and workflows between systems
• Evaluate, implement, and optimize tools that increase marketing efficiency and effectiveness
• Oversee the execution and QA of marketing campaigns, workflows, nurture programs, and automation and suggest improvements based on industry best practices
• Collaborate with Revenue Ops, marketing, and sales leadership to manage lead scoring, routing, and lifecycle processes to ensure fast and accurate handoff to Sales
• Build and maintain dashboards for pipeline, attribution, campaign ROI, and performance analytics
• Provide insights on conversion rates, targeting, segmentation, and channel performance
• Develop scalable processes for execution, QA, compliance, and reporting
• Implement documentation, standards, and workflows that strengthen campaign production across global teams
• Drive continuous improvement through experimentation and operational best practices like use of AI and uncovering opportunities for scaled automation and efficiencies
• Mentor, coach, and develop members of the marketing operations team

Requirements

• 7–10+ years of experience in marketing operations, revenue operations, or digital marketing
• Deep expertise with marketing automation platforms (Marketo), Salesforce CRM, intent-based platforms such as 6Sense, and analytics tools
• Strong understanding of B2B demand generation, lead lifecycle, attribution methodologies, and pipeline reporting
• Analytical mindset with the ability to translate data into actionable insights
• Experience managing and developing teams

Qualifications

• 7–10+ years of experience in marketing operations, revenue operations, or digital marketing

Nice to Have

• Experience in SaaS, technology, or other B2B environments
• Familiarity with additional ABM platforms (Demandbase), BI tools (Tableau, Looker), or CDPs
• SQL literacy or experience working with data teams

Skills

* Required skills

Benefits