Growth Marketing Manager

About This Role

Shape and execute performance marketing strategies for a rapidly growing edtech startup, driving client acquisition and revenue goals through various digital channels. This role involves direct-to-consumer growth, campaign optimization, A/B testing, and close collaboration with data and product teams to build a data-driven client acquisition engine.

Responsibilities

• Support and execute direct-to-consumer growth strategy across channels like Google Ads, Meta, and TikTok Ads, managing campaigns end-to-end
• Test and evaluate new growth channels and tactics
• Optimize campaigns, audiences, and creative strategy to improve ROAS across the performance marketing ecosystem
• Conduct A/B testing, cohort analysis, and customer segmentation to improve campaign performance
• Help develop forecasting models and assist with performance reporting across marketing funnels
• Partner with the data team to support attribution modeling and channel evaluation
• Analyze marketing performance metrics to guide budget allocation and optimization decisions
• Support CRO initiatives and help optimize client touchpoints to increase ROI
• Build collaborative relationships with product, customer experience, tech, and sales teams
• Contribute to a culture of experimentation, learning, and rapid iteration

Requirements

• 4+ years of experience in performance marketing or paid media roles
• Solid understanding of paid search and paid social
• Hands-on experience with key advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads)
• Strong analytical skills and comfort making data-driven decisions tied to CAC and ROAS goals
• Familiarity with marketing automation and attribution tools
• Experience with web analytics tools (e.g., Google Analytics) and comfort extracting and interpreting data
• Strong organizational and project management skills
• Clear and effective communication skills

Qualifications

• 4+ years of experience in performance marketing or paid media roles with a strong track record of contributing to measurable results

Nice to Have

• Experience with marketing automation platforms and CRM systems
• Basic SQL/Python knowledge

Skills

* Required skills

Benefits