Group Product Marketing Manager

About This Role

Lead product marketing for Intuit's Expert Services (AI + Human Intelligence) initiatives, driving adoption and success through strategic planning, differentiated customer experiences, and measurable business impact, while influencing cross-functional teams.

Responsibilities

• Leverage market and competitive intelligence to define function-wide strategies for AI+HI growth opportunities with strategic and executional excellence
• Develop deep understanding of Expert Services / AI+HI offerings to influence product/service delivery roadmaps, pricing, and entitlements
• Translate segment and marketplace needs into strategic product marketing plans to drive user acquisition and retention
• Leverage qualitative and quantitative research and A/B testing to roll-out experiences that deliver improved business outcomes
• Establish metrics for success and actively analyze business data to generate insights and make informed decisions
• Craft comprehensive and engaging customer and research-backed narratives and messaging hierarchies
• Lead with operational rigor through development of principle-based prioritization across AI+HI offerings and initiatives
• Manage, coach, and develop a team of web marketers and operations team members

Requirements

• 10+ years professional experience in product marketing
• Bachelor's degree

Qualifications

• Bachelor’s degree required. MBA or equivalent experience preferred.
• 10+ years professional experience in product marketing

Nice to Have

• MBA or equivalent experience
• Deep knowledge or experience with AI and human intelligence / expert services
• Strong analytical rigor
• Experience leading go-to-market efforts in fast-moving, cross-functional environments
• Excellent written and verbal communications, presentation and facilitation skills
• Strong interpersonal and influencing skills
• Proven people leader experience managing and developing a team of direct reports

Skills

* Required skills

Benefits