Event Marketing Manager

About This Role

The Event Marketing Manager will lead event-based marketing initiatives to generate sales leads and manage a team of Event Marketers in a designated territory. This role involves planning, budgeting, staffing, and attending various public events to drive lead quotas.

Responsibilities

• Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up
• Identify, schedule, and plan an event calendar for a team of Event Marketers in assigned territory
• Manage budgeting and staffing for identified local events
• Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads
• Collaborate with local Operation and Installation Managers to grow brand presence
• Recruit, hire, train, and develop Event Marketers and create accountability through established goals and KPIs
• Track and report event metrics to evaluate performance and ROI of events
• Exceed sales lead quotas based upon established KPIs

Requirements

• High school diploma or GED
• 2 years experience in successful lead generation and management positions in direct-to-consumer industries
• Strong recruiting and training skills
• Experience with budgeting and planning
• Excellent written and verbal communication skills
• Self-starter with ability to manage and develop others
• Ability to travel within the assigned territory as needed
• Ability to work evenings and/or weekends and pre-scheduled events
• Proficiency using Microsoft Office Suite

Qualifications

• High school diploma or GED
• 2 years experience in successful lead generation and management positions in direct-to-consumer industries

Skills

* Required skills

Benefits