Event Marketing Manager

About This Role

Own and execute Built's event strategy, managing 40+ annual industry trade shows and developing a proprietary event program to drive pipeline and strengthen customer relationships. This role requires strong program management, cross-functional leadership, and a data-driven mindset to ensure event success and ROI.

Responsibilities

• Own planning, execution, and optimization for 40+ trade shows annually across multiple business lines and ICPs
• Manage booth strategy, messaging alignment, logistics, and on-site execution
• Partner with Sales and BDR teams to drive pre-event promotion, on-site engagement, and post-event follow-up
• Ensure consistent brand presence, messaging, and experience across all events
• Track and report on performance, including pipeline influenced, meetings booked, and ROI
• Build and scale Built’s proprietary event strategy (executive dinners, roundtables, roadshows, etc.)
• Act as the central point of coordination across Marketing, Sales, Partnerships, Product, and Customer Success for all events
• Own the annual events calendar, budget management, and forecasting

Requirements

• 3-7 years of marketing experience, with significant ownership of events or field marketing
• Proven experience managing high-volume trade show programs
• Strong program and project management skills
• Comfortable working cross-functionally with Sales, Product, and Executive stakeholders
• Data-driven mindset with experience tying events to pipeline and revenue impact
• Ability to operate in a fast-moving, evolving environment without constant direction
• Willingness to travel up to 25%
• Based in Nashville, TN area

Qualifications

• 3-7 years of marketing experience, with significant ownership of events or field marketing

Nice to Have

• Experience in B2B SaaS, fintech, real estate, or financial services
• Familiarity with sales-led GTM motions and field marketing models
• Experience launching or scaling proprietary event programs

Benefits