Event Marketing Manager

About This Role

This Event Marketing Manager role will execute, optimize, and scale event programs including conferences, field events, partner events, webinars, and customer experiences. The role is high-impact, operational and sits at the intersection of Marketing Operations, Field Marketing, Demand Generation, and Sales Enablement, ensuring flawless execution to drive pipeline and revenue.

Responsibilities

• Own end-to-end operational planning and execution for in-person and virtual events
• Manage pre-event, onsite, and post-event workflows to ensure consistency and repeatability
• Coordinate logistics including booths, shipments, branded assets, AV, staffing, and vendors
• Ensure brand consistency across all event formats
• Configure, QA, and manage event campaigns in Salesforce and marketing automation tools
• Own lead capture workflows, data hygiene, and attendee data flows
• Track event ROI, pipeline creation, ARR impact, and lead quality
• Build dashboards that clearly show attribution and channel performance
• Partner closely with Field Marketing, Demand Gen, Sales, SDRs, and Marketing Ops
• Manage relationships with event organizers, agencies, and production vendors

Requirements

• 3–7+ years of experience in event operations, field marketing, or event management in B2B SaaS
• Experience supporting enterprise-level marketing events (large conferences, field events, partner events)
• Strong project management skills with the ability to run multiple events simultaneously
• Hands-on experience with Salesforce and marketing automation tools (Marketo, HubSpot, etc.)
• Deep understanding of event lead capture, routing, and attribution workflows
• Excellent organizational, communication, and cross-functional collaboration skills

Qualifications

• 3–7+ years of experience in event operations, field marketing, or event management in B2B SaaS

Nice to Have

• Experience supporting ABM or account-based field events
• Background in demand generation or marketing operations
• Experience with event platforms like Splash, Cvent, or RainFocus
• Strong analytical skills with the ability to turn data into insights

Skills

* Required skills